What do Copywriters do?

COPYWRITERS study a client's products, services and market. Then, copywriters dream up sales-winning ideas and concepts. Once the ideas are approved, copywriters write the words to communicate those ideas via advertisements for newspapers, radio, television, magazines, brochures and other media.  Copywriters may also write publicity, news releases, promotional or informational booklets and sales promotion materials. Copywriters may create and write complete merchandising campaigns ... even contests, sweepstakes and Point-of-Sale displays (POS). 

What's a SEO Copywriter?

SEO copywriters write for the Web.  More specifically, seo copywriters write for the Web in a way that helps search engines properly index and display their clients' Web pages, according to seo optimized keywords ... like the words seo copywriting and SEO Copywriters, for example.

Great copywriters write well ... and they write to sell.

Copywriters like Doug Long Morri Mostow also write Web site copy that wins top search engine placement for their clients. They also do copywriting and broadcasting for radio and television.  As copywriters, they also write travel feature stories, trade journal articles and speeches for corporate executives. 

These SEO copywriters write "Copy that Clicks^®"

Copywriters often edit or rewrite existing copy and text provided by clients.  Copywriters may work on a variety of accounts. Copywriters must be versatile and extremely creative. Great copywriters can use grammar, vocabulary and tone to successfully position a product to a particular audience ... or, in the case of this piece of seo copywriting, to a particular search engine. That's why copywriters Doug and Morri write "Copy that Clicks^®" "Ads that Sizzle^®" and "Banners that Click^®".

Even search engines use SEO Copywriters.

Experienced copywriters, like Doug Long and Morri Mostow, also write annual reports, sales brochures, point-of-purchase (POS) materials, instruction manuals, news releases and newspaper columns.  Some broadcasting stations employ copywriters to prepare advertising material and station announcements.  Google, Yahoo and other search engines hire seo copywriters to prepare ads for their adwords and pay per click (PPC) campaigns.

Good copywriting grammar ain't always good enuf.

Copywriters must be knowledgeable about grammar, spelling, art, layout, mechanical specs, ad-space costs and positioning. Great copywriters have a masterful grasp of language, grammar and spelling. When SEO copywriters violate the rules (as we have done in this SEO optimization article) they do so for very good reasons.

Copywriters work directly with clients, with ad agencies and PR firms, with manufacturers, exporters, wholesalers, retail stores, Web stores, government agencies and anyone who needs words that motivate and sell or "Copy that Clicks^®"

Copywriting deadlines: Creative genius under the gun.

Copywriting is one of the few creative endeavors often performed under extreme pressure and demanding conditions.  Ad agencies typically "need it tomorrow". Crises of time and budget are commonplace.  Great copywriters have "been there, done that" so they just shrug and deliver outstanding copywriting in record time. Experienced copywriters always meet deadlines. When smart copywriters think they cannot meet a deadline, they simply do not take on the copywriting or seo copywriting task in the first place.

The lives of successful SEO copywriters.

Last-minute copywriting revisions, late nights and long weekends at the copywriter's keyboard, are all part of the lives of successful copywriters and seo copywriters.

Learn more here about copywriting and seo copywriting here ... and here.

Click here for search engine optimization, by Montreal SEO Copywriter Doug Long.

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